DEVELOPING NUSANTARA GREEN PHARMACY VILLAGE (ngpvill) TROUGH HERBAL TECHNOPRENEURSHIP PROGRAM IN INDONESIA

CODE-02

©AISC/2013
ISSN : 9 772337 44 2006
Asia University Taichung Taiwan

DEVELopiNG NUSANTARA GREEN PHARMACY VILLAGE (ngpvill) TROUGH
HERBAL TECHNOPRENEURSHIP PROGRAM IN INDONESIA

Ade Suyitno¹⁾, Nurul Aisyah²⁾ 

¹⁾ Economics Education Department, Faculty of Bussiness and and Economic Education,
Indonesia University of Education 
²⁾ International Program on Science Education, Faculty of  Sciences and Mathematics Education,
Indonesia University of Education

e-mail: adesuyitno@gmail.com

Abstract

Indonesia as Mega Diversity is really rich with natural resource such as a variety of useful herbal plants. The potential of those herbal plants are not yet optimized as the resource which gives the a lot of benefit. Ironically, Indonesia which is rich of natural resources, still has 28 million society who live in poverty and 7.6 million of unemployment. Considering those condition,  deep explanation and studies about the strategy development of human resources and natural resources is taken, the solution is an integrated technology and community namely NPGVill Program. NPGVill program is an integrated program by using stakeholder model of triple helix which involves academics, business, government that run altogether along the same role in the development of society in knowledge and technology transfer. The outcome of Nusantara Green Pharmacy Village (NGPVill) is the establishment of ecotourism village which offers herbal plant product in form of goods, service, and tourism of education in society activity in cultivation and processing herbal plant which are integrated by Nusantara Green Pharmacy Village (NGPVill). The advantages of Nusantara Green Pharmacy Village (NGPVill) is to reduce unemployment and poverty rate because this program will give economically effect to society, knowledge and natural conservation. In the aspect of sustainable economy, NGPVill will increase economical activities and enterpreneurship skill because there will be tangible and intangible product such as goods, service, and tourism that can be developed by society to have bussiness balue. NGPVill program will also enhance society’s knowledge in term of cultivation and management of herbal plant to produce the product. This educational and economical value will increase the participation of society in environmental conservation.

Keywords: NGPVill, Herbal Technopreneurs, Ecotourism Village